Television Advertising For Prescription And...

Pharmaceutical companies have been using a lot of various strategies to market their medications, notably in a contentious and lucrative market for prescriptions and non-prescription medications. Kornfield, Donohue, Berndt, and Alexander (2013, p. 1) argued that the United States profoundly advertised pharmaceuticals and spent at least $30 billion dollars on publicity and selling of these products. In this written assignment I will be presenting a summary of an interesting article from Faerber and Kreling (2013) titled: Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs. On the words of the Chartered Institute of Marketing (2013), marketing is defined as an administration method, accountable for recognizing, predicting and capturing customer demands profitably. Faerber and Kreling (2013, p. 111) conducted a content analysis examining how substantial is a consumer targeted advertising using the television as an instrument to relay these drug information to the public and how accurate are the claim of drug effectiveness from the truth. The investigators gathered commercial segments containing the advertisements of prescription and non-prescription drugs from 2008 through 2010. The multimedia data was randomly selected from the Vanderbilt Television News Archive. Three coders were trained to classify the advertisement claims, and rate the accuracy of the data from the evidence. Again, Faerber and KrelingShow MoreRelatedEssay on Rogaine Case1376 Words   |  6 Pagesmarketing plan to differentiate Rogaine from comparable products. External Analysis Customer Analysis. Pharmacia Upjohn target men and women between the ages of 25 to 49 for their Rogaine product. Since Rogaine’s introduction as a prescription drug the product has grossed over $700 million in sales. At the time of the case research estimated that there were about 20 million women and 40 million men in the United States with thinning hair or baldness. Out of this group 38.6 percent of womenRead MorePepcid Case Study3120 Words   |  13 Pagesamong the most successful prescription drugs ever marketed. Pepcid is ranked in the top 15 largest-selling prescription products with 18 million U.S. prescriptions written since its prescription debut in 1986. However, those numbers pale in comparison to Tagamet and Zantac, which are practically household names. Since Tagamet went on the market in 1977, 236 million U.S. prescriptions have been written, and since Zantac became available in 1983, 188 million U.S. prescriptions have been written. TheRead MoreSelf Medication Practices in a Rural Filipino Community21296 Words   |  86 PagesFactors Affecting The Prevalence Of Self Medication Using Commercial Drugs In A Rural Filipino Family For The Course Research II With Statistics Presented by: Elaiza Joy M. Claravall Hazel Faith W. Cortel Abegail Jane W. Pasion Jave Mar C. Leonardo Minette B. Dangue MSN students Date Presented: May 20 2013 Date Revised: May 21, 2013 Factors Affecting The Prevalence Of Self Medication Using Commercial Drugs In A Rural Filipino Family Abstract Objectives: the purpose of theRead MorePharmaceutical Price Controls in the Oecd Countries47662 Words   |  191 Pagesii U.S. Department of Commerce, International Trade Administration Contents Executive Summary vii 1 Introduction 1 2 Drug Price Regulations in Selected OECD Countries—An Overview of the Issues 3 3 Price And Revenue Effects 10 4 Impact of Deregulating Prices on Research and Development, Innovation, and Consumers 25 Appendix A: Technical Methodology 35 Appendix B: Drug Pricing Study—Federal Register Notice Responses 49 Appendix C: Report on Pharmaceutical Markets in 11 OECD Countries 57 PharmaceuticalRead MoreFundamentals of Hrm263904 Words   |  1056 PagesEmployee Rights Legislation and the HRM Implications 86 The Privacy Act of 1974 86 The Fair Credit Reporting Act of 1974 87 The Drug-Free Workplace Act of 1988 87 The Polygraph Protection Act of 1988 88 The Worker Adjustment and Retraining Notification Act of 1988 88 Current Issues Regarding Employee Rights 90 Drug Testing 90 DID YOU KNOW?: Why Organizations Conduct Drug Tests 91 Honesty Tests 92 Whistle-Blowing 92 Employee Monitoring and Workplace Security 93 DID YOU KNOW?: By the Numbers 93 Workplace

The For The Homeless Population - 1695 Words

Introduction The population I chose for this treatment group is the homeless population with a focus on life skills; more specifically with barriers to employment. The general population puts unrealistic expectations upon the homeless rather than meeting them with empathy and realistic support. Having a support group for the homeless population to talk to one another is beneficial in numerous ways. The group members can share tips and tricks, can validate one another, can build a sense of belonging and camaraderie, and the group could provide a safe outlet to learn, on their own terms, basic life skills to improve the populations day to day struggles. People often times believe the homeless are lazy and say â€Å"why don’t they just find a†¦show more content†¦Life skills as a treatment approach for the homeless population in a group setting has the possibility of having a large variety of levels of societal functioning. For example, we could have a group with a range of very low functioning adults that suffer from mental illness or developmental disabilities or very high functioning adults that may suffer from substance abuse or job loss. This range of members could prove to motivate or hinder progress depending on what type of members join and where they are in knowledge and skills pertaining to independetn living. Exclusions from the group would be active substance users, if under the age of eighteen, if miss more than two sessions with inadequate excuse. I also would address a late policy as to not miss too much of each session and as it would be a distraction to other members. Instructor preparation for this group would be securing a location to conduct the group, exploring the community to find resources and talk to agencies that can support the group or offer services available. The instructor would need to identify transportation opportunities and limitations and possibly partner with a local homeless shelter or food pantry to recruit participants. The ideal length of the treatment would be twelve weeks with weekly sessions lasting two to three hours depending on group size. Ideally the group would be coed with members that are 18 or older and at least sixShow MoreRelatedThe Homeless Population953 Words   |  4 PagesThere are many avenues one could choose when looking for a way to give back to the community. I decided to focus on giving back to the homeless population. For one week, a group of church members, and myself went to the state of California to serve the homeless population in Los Angeles, and San Francisco in more ways than one. We started the journey in downtown L.A.. That first morning we were given beaten-up clothing, and sent out the door of the hotel with no breakfast or money. In partners weRead MoreHomeless Population And The Homeless Families1421 Words   |  6 PagesThis paper will talk about the homeless population and the homeless families. It will explore the multiple causes of family homelessness and the struggle has on homeless family life. The three main reasons for homeless families within America are the following: 1) the lack of affordable housing, 2) low income 3) Inadequate federal subsidy. This paper will also give possible solutions to family homelessness and improvement plans for the future. Home is where the heart is. -Pliny the Elder We haveRead MoreHomelessness : The Homeless Population843 Words   |  4 Pages Seven billion people, that is the number of individuals that fill this vast world and 25 percent are homeless. Homelessness does not just transpire overnight, in poor countries, and to adults. This dire circumstance can develop anywhere: from poverty stricken countries to the wealthiest in the world and to people of any generation. Tragically, 30 percent of the homeless population is comprised of children (HomeAid.). Government and communities need to work together to develop more solutionsRead MoreThe Problem Of Homeless Population1401 Words   |  6 Pagesnumber of homeless people; this situation has been highly overlooked by media and political attention. Cities in many parts of the world may be known as centers for poverty whether if it s a developed or developing country. No city, state, or country is prone to homelessness. Los Angeles in particular is an entry point for many immigrants who come to look for jobs. The intentions are not to cause there to be a vulnerability to poverty but to try to make a living some how. â€Å"Skid Row homeless populationRead MoreHomelessness And The Homeless Population1570 Words   |  7 PagesThe United States spends over a billion dollars each year to assist homeless persons to find permanent supportive housing. Federal programs provide funding for specific sub-groups with the idea that providing housing for these groups will end the national problem. Without continued analysis of the social construction that hinders the homeless population, funding will not reach the target destination resulting in misplaced effort. This paper provides an informational and critical analysis of homelessnessRead MoreHomelessness : The Homeless Population Essay1703 Words   |  7 Pagesyear. Homelessness is an endless epidemic that continues to grow. There isn’t one specific causal factor to this every increasing population. Individuals experien cing homelessness come from various backgrounds and cultures physically, financially, and emotionally. They could be considered the melting pot for diversity. Often times individuals experiencing homeless are judged by their outer appearance with no regard for the contributing factors to the situation. According to the National AllianceRead MorePoverty And The Homeless Population Essay1704 Words   |  7 Pagespercent increase since the homeless count in 2013 (Halstead). These numbers are only expected to go up in the coming years, as long the problem of not enough room in shelters exist. In addition to the individual homeless population growing, the streets of Marin will see another consequence that the county faces due to this problem. The community will see a significant increase in the number of homeless families. Marin now more than before is seeing more families living on the streets. AccordingRead MoreVulnerable Population : The Homeless1212 Words   |  5 PagesVulnerable Population: The Homeless Having the privilege to work in one of the busiest emergency departments in Florida, I get to meet many different types of individuals, many of those being homeless. Homeless persons are high risk individuals requiring ED services due to their poor health status, high rates of morbidity, lack of health insurance, chronic use of alcohol and drug abuse, unintentional injuries and much more (Tang, Stein, Hsia, Maselli Gonzales, 2010). According to the NationalRead MoreA Research On The Homeless Population942 Words   |  4 Pages the author discusses his research on the homeless population. He refers to the many routes one can take to become homeless. Choose two populations from his list that you think might work in your career as a human service professional. Describe two possible interventions or tasks that you might be involved with in working with each population. What are some of the general skills a human services professional might need to work with these populations? There are many types of homelessness in ourRead MoreHomeless Population Essay991 Words   |  4 PagesHomeless Populations HN200 1. In your text on pages 206-207, the author discusses his research on the homeless population. He refers to the many routes one can take to become homeless. Choose two populations from his list that you might work with in your career as a human services professional. Describe two possible interventions or tasks that you might be involved with in working with each population. What are some of the general skills a human services professional might need to

Kahalagahan Ng Wika at Kalikasan free essay sample

This was much more than a cholera epidemic, William Watson said. Watson, chairman of the history department at nearby Immaculata University, and his twin brother Frank have been working for nearly a decade to unravel the 178-year-old mystery. Anti-Irish sentiment made 19th-century America a hostile place for the workers, who lived amid wilderness in a shanty near the railroad tracks. The land is now preserved open space behind suburban homes in Malvern, about 20 miles west of Philadelphia. The Watsons and their research team have recovered seven sets of remains since digging up the first shin bone in March 2009, following years of fruitlessly scouring the area for the mens final resting place. One victim has been tentatively identified, pending DNA tests. The brothers have long hypothesized that many of the workers succumbed to cholera, a bacterial infection spread by contaminated water or food. The disease was rampant at the time, and had a typical mortality rate of 40 percent to 60 percent. We will write a custom essay sample on Kahalagahan Ng Wika at Kalikasan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The other immigrants, they surmise, were killed by vigilantes because of anti-Irish prejudice, tension between affluent residents and poor transient workers, or intense fear of cholera — or a combination of all three. Now, their theory is supported by the four recovered skulls, which indicate the men probably suffered blows to the head. At least one may have been shot, said Janet Monge, an anthropologist working on the project. I dont think we need to be so hesitant in coming to the conclusion now that violence was the cause of death and not cholera, although these men might have had cholera in addition, Monge said.

Pens Is Mighter Than the Sword free essay sample

Apparently, its structure is also not impressive in its built, but it has great strength and power. The holder of pen is always knowledgeable and learned man. He succeeds everywhere and his orders are obeyed. If the weapon of a warrior is a sword, the weapon of a learned and a commanding authority is the pen. Who so ever held the pen he would get the respect, wealth and fame, and he who left it, would become ineffective, unsuccessful and futile. History has proved that the pen is mightier. All philosophers, doctors, educated and wise men, scientists, poets, writers and engineers got their repute due to the pen. Their names are still alive today only on account of their books, theories, laws and their written works left behind them. Had they not held the pen in their hand, they would not have had education and ultimately their names would have been buried with them in the grave and remained unknown in oblivion. We will write a custom essay sample on Pens Is Mighter Than the Sword or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The progress of sciences, evolution, and advancement of the world at large, all is indebted to the pen only. The man invented electricity, ships, Aeroplane, radio and television. He is now commanding seas, mountain, rivers, air, water, fire, the Sun the Moon and the Earth. He is willing to go beyond the moon. The man had invented the computer, robot, and he has succeeded in inventing the treatment of previously un-curable diseases. The information technology has brought the countries of the world very closer to each other. The latest news of one end of the world is known to the other end in a fraction of time. All these miracles have been possible by the knowledge delivered by pen. Now some of us might wonder how the pen can be mightier than the sword. Yes! None can deny the sword has also great importance, because it is the next name of might and power. However, the sword can create havoc, spread a sense of terror like Changez Khan, and conquer the world. With the swords, you can only learn fighting each other. There are many other weapons of terror that has been invented. Now all the super powers have the atomic power, the most destructive weapon of the modern time. The holders of such weapons are supposed to be mightier countries. Now I ask my opposition to answer how the atom bomb, has been invented. In fact, this is the gift of science or knowledge whose alternate name is pen. This proves that the power itself is not self reliant without the help of pen. The power having no support of pen will never be effective, and will be weak and defenceless. I do not say that the sword and other weapons used are useless, but their use should be strictly limited to self-defence and for the ultimate benefit of mankind. It is therefore imperative that the sword is used for tyranny and oppression as well as implement justices. Whereas the pen whose second name is knowledge and wisdom makes the nation literate, cultured, and well behaved. The words from pen are always better than blood spilt out by the sword. We could express and convey our feelings of justice and peace through words of wisdom. Our thoughts and opinions, justice and belief, laws of human rights and humanitarian principles can only be written through the pen. You cannot enforce justice and peace through the mightiest sword. The pen is the pioneer of truth and justice, teaches us to help poor, oppressed and downtrodden. The rule of the pen can make the world a peaceful place and a paradise on the Earth.